Shade
Trailer Graphics
Race, culture and beauty collide in the documentary, ‘SHADE’, premiering early 2026. From Santo Domingo to Milan to New York, ‘SHADE’ follows models from the Dominican Republic who are elevated for their dark-skinned beauty in a business that rewards them with access to opportunities never possible at home. A home—like nearly all the Americas—still shaped by a legacy of colonialism, where whiteness is held as the standard of appearance and economic mobility, despite the majority of its people being of African descent.
The team asked us for help coming up with a typographic language that could tie the trailer together with a very subtle touch. We wanted the type to appear as ethereal and soft, as the scenes feel when going from ocean shots, to contemplative models.
It was a quick project that felt so special, and really well integrated with the spirit of this documentary.
Art Director & Graphic Designer Ana Simões
Motion Designer Kris Cave
Year 2025